Skin care is the monolith of the personal care market, and it’s a category
that’s continuing to grow. Total sales of skin care rose 1.9% to $2.17
billion for the year ended Feb. 21, 2010 in supermarkets, drugstores and
mass-market retailers excluding Walmart, according to SymphonyIRI, a
Chicago, IL-based market research firm. Body anti-aging products jumped considerably – 55.5% to $23.1 million – with brands such as Olay and Nivea leading the way.

But growth also means change, and in this competitive area it’s more
important than ever to stay on top of the trends. The HBA conference, “The Changing Face of Skin Care,” highlighted the professional skin care market – complete with a look at Procter and Gamble’s new professional skin care line, Olay Professional Pro-X.

Moderated by Kendra Kolb Butler, vice president of communications and marketing at Dr. Dennis Gross Skincare, the panel included Karen
Doskow, industry manager, consumer products, Kline and Company; Liz Grubow, vice president, group creative director, LPK Beauty;Ronald Burrage, associate director of design, Procter & Gamble and Dr. Loretta Ciraldo, professor of dermatology, University of Miami School of Medicine and principal of Dr. Loretta Skincare.

Doskow shared important data regarding the professional skin care market, which accounts for 20% of the global skin care market.

“Despite the economy, marketers kept focused levels of launches and invested in new product technology that treats specific skin care conditions this year,” Doskow said.

According to Doskow, the professional skin care market is set to outpace the general skin care market in the next five years.

The session also included industry insight from Ciraldo, Grubow and Burrage on their winning skin care products. Read more about the future of skin care next month on nitesh_happi.rodpub.com.